Promoting the digital transformation of the steel industry and guiding the deep integration of information technology into traditional industries is an important path to create new competitive advantages in the steel industry and achieve green and high-quality development. Relying on the new development model of "Internet +", Hebei Xinda Group organically combines emerging technologies such as the Internet, Internet of Things, big data, cloud computing and e-commerce with modern industrial development, deeply explores the road of industrial digital trading, builds an industrial chain intelligent service system, and carefully builds a public service platform for today's steel industry. In just over a year's time, the commercial layout of the platform has been steadily promoted, the business development momentum is strong, and the business operations are becoming more mature.
For the purpose of providing professional and timely information reference for metallurgical people and helping the green, low-carbon and high-quality development of the steel industry, Today Iron and Steel is a steel industry public service platform integrating metallurgical industry dynamics, policy analysis, market conditions, metallurgical encyclopedia, talent recruitment, online trading and other functions.
Today's Iron and Steel (Zhongxinlian) bidding trading system uses "Internet +" scientific and technological means, set sales, bidding, procurement three functions in one, with "Internet + resource trading" as the basic framework, the transaction content covers waste materials, non-normal steel, by-product sales and raw materials, spare parts collection services. Today's steel APP adopts the form of open auction, users can bid at any time on the APP side, with first-hand resources, one end, one network coverage, one-stop service and other characteristics, the transaction process is open and transparent, resource integration is extensive and accurate, can significantly provide enterprises and merchants with convenient and professional online trading services.
At present, Qian 'an Jiujiang Wire Co., LTD., Tangshan Delong Iron and Steel Co., LTD., Tangshan Songting Iron and Steel Co., LTD., Hebei Yanshan Iron and Steel Group Co., LTD., Guangxi Wing Ji Iron and Steel Co., LTD., Tonghua Iron and Steel Co., LTD., Hebei Tianzhu Iron and Steel Group Co., Ltd. and other steel enterprises have entered the platform and conducted transactions. The platform has accumulated more than 6,000 certified merchants, distributed in nearly 200 cities and regions across the country; More than 310,000 kinds of raw materials and spare parts for the metallurgical industry.
Relying on the open and transparent procurement scenario and its own characteristics and advantages, Today Iron and Steel provides users with efficient and fast, controllable, professional and reliable online transactions, and also brings significant efficiency gains for enterprises. From January to December 2023, the transaction volume of the platform was 60.701 billion yuan, and the cost reduction and efficiency increase was 150.9662 million yuan.
Among them, waste materials, non-genuine materials and by-products completed 580 bidding transactions, with a turnover of 236,428,200 yuan, and achieved an efficiency increase of 22,458,100 yuan.
Since the spare parts operation started on April 1, 2023, the contract amount has been 10.913 million yuan. Spare parts self-support adopts the payment method of delivery ticket to full payment, and customers withdraw funds quickly. Materials are shipped to the trading center to reduce customer distribution costs, which is recognized by customers and reduces the operating costs of the company. At present, the comprehensive ratio of 25.76% is estimated by the result of self-support bidding combined with historical data, which reduces the inventory backlog of 14.6 million yuan for the steel mill.
The transaction volume of bulk business was 60.218 billion yuan, the online paid-in service fee was 8.1794 million yuan, and the offline paid-in service fee was 20.2191 million yuan. In 2023, the bidding amount will be 1,028.2656 million yuan and the bidding amount will be 1887.3457 million yuan.
In terms of business development, the platform has not only laid a solid foundation for the Group's business development, but also achieved new breakthroughs in the issuance and reference of foreign business tenders.
In terms of internal business, through the internal demand research, communication and coordination of the Group, the content of the bidding project continues to expand. Jilin Xinda Iron and Steel Co., Ltd. realized the platform bidding of raw fuel (coal) and auxiliary materials, and the current operation is stable; Completed the research and development of coal injection, aluminum ingot and engineering bidding mode, and further realized the optimization and improvement of the bidding process; The conventional sling parts/plate rolling mill bearings/labor insurance supplies have been signed with the elderly agreement, laying a solid foundation for the consignment of spare parts next year.
In terms of external business, through visiting Hebei, Northeast, Guangxi and other regions, we reached cooperation with 17 large steel enterprises. Among them, Tonghua Iron and Steel Co., Ltd. and two spare parts buyers entered the bidding and completed the transaction, marking the platform in large state-owned holding steel enterprises and external spare parts bidding business achieved a new breakthrough from 0 to 1, enhancing confidence and motivation for subsequent promotion work.
Participated in 9 related industry exhibitions and conferences in various regions of the country, visited 8 large steel markets in Hebei and Northeast China, established contacts with more than 500 steel trading merchants, visited 150 recycling units around Qian 'an, and the number of users of registered goods participating in and issuing tenders increased by 2796 in 2023.
Not only steel information, but also information value. Up to now, the total number of users of today's steel platform has exceeded 2 million, and the project has independently developed APP clients, covering multimedia matrix platforms such as public number, video number, Tiktok number and Kuaishou number. The wechat public account of the platform has more than 300,000 industry fans, and on November 25, 2023, the first 100,000 + original articles appeared. Hundreds of high-quality original content has been recognized and reprinted by China Metallurgical News Agency, Tangshan Radio and Television Station, Wuan City Development and Reform Bureau, China Mining News, China Iron and Steel News Network, World Metal Guide, Metallurgical Industry Information Standard Research Institute and other professional platforms; Platform Tiktok number mainly releases original shooting video and graphic video, covering market explanation, market analysis, policy analysis, steel current affairs and other aspects of the content. The video platform has more than 600,000 fans, 3 million likes and more than 500 million plays.
With the increase of the influence of new media, the trading users and transaction amount of today's steel platform have also risen. It not only expands the user group of the platform, but also brings more business opportunities and trading activities to the platform, and brings greater development opportunities and potential for the development of the steel industry.
"The movement of the roc is not the light of a feather; In the future journey, Hebei Xinda Group will adhere to innovation-driven, digital empowerment, uphold the principle of user first, continue to optimize today's iron and steel industry online trading platform, create a more convenient, efficient and safe trading environment, and strive to achieve more "from 0 to 1" breakthroughs. Build a modern steel supply chain platform that meets the requirements of high quality, has an international vision and has core competitiveness, and provide momentum for the transformation of steel enterprises from production-oriented manufacturing to service-oriented manufacturing!
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