MCC Baosteel brand innovation system won the 2023 (first) "State-owned Enterprise Brand Outstanding Project" innovation achievement Award
published:2023/12
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The annual meeting of State-owned Enterprise Management - the 9th Annual Meeting of State-owned Enterprise Management and 2023 Annual Meeting of State-owned Enterprise Management was held in Beijing Convention Center from December 22 to 24. The 2023 (first) "State-owned Enterprise Brand Outstanding Project" innovation achievement selection jointly held by Brand China Strategic Planning Institute, Innovation World Weekly and State-owned Enterprise Management Magazine came to an end. In the process of building a "domestic first and international first-class" metallurgical operation service provider, the theoretical, phased and regular original result-the "Metallurgical Operation Service National Team" brand innovation system won the first prize of the highest award.
MCC Baosteel is an important backbone sub-enterprise under state-owned enterprises China Minmetals and China MCC, which takes metallurgical operation service as the core business, and is a domestic metallurgical operation service provider with an established system and a scale. As the promoter, witness and guardian of the development and growth of new China's iron and steel industry, the metallurgical operation service industry represented by MCC Baosteel has gone through a process of creation, innovation and entrepreneurship accompanied by subsidiary, independent operation, integration and growth, innovation and development, and achieved the pioneering change of small and scattered steel "nurse", to large and full steel "nurse", and then to specialized and refined steel "doctor". It has entered a new stage of large-scale, digital and efficient development.
MCC Baosteel earnestly implements the spirit of the Party's 20 major, actively practices the "five core elements" of China Minmetals and the "One and two most powerful five" goals of MCC Group, aims to accelerate the construction of world-class enterprise requirements, and establishes the metallurgical operation service national brand system, including the target system, the organization system, the operation system, the talent system, the industrial system five sub-systems. It is a comprehensive, systematic and diversified scientific framework, which realizes five innovations in industry, management, service, technology and culture. Under the guidance of the development strategy of MCC Group, the innovation system of the metallurgical operation service national team brand of MCC Baosteel has filled the gap in the field of national team brand construction in the metallurgical operation service industry, improved the global visibility, reputation and influence of China's metallurgical operation service brand, and interpreted that "metallurgical operation service is different because of MCC Baosteel". Promote the brand system of China's metallurgical operation service enterprises to walk in the forefront of theory, systematization and implementation.
Under the strong leadership of China Minmetals and MCC Group, MCC Baosteel adheres to the development strategy of "focusing on the main business, strengthening the one industry, related diversification and scientific supplement", strives to improve the core competitiveness of metallurgical operation services, enhance the core functions, build the ultimate professional metallurgical operation service capabilities, and accelerate the upgrading of the metallurgical industry chain, innovation chain and value chain. To contribute to the high-quality development of iron and steel metallurgy industry, MCC Baosteel strength.
